The egg market is once again turbulent towards the end of 2025. Consumers notice this immediately at checkout, while wholesalers and purchasing managers mainly feel the consequences in terms of availability, margins and delivery reliability.
A dynamic market
During periods like these, at Squiby Foods we don’t just look at today’s prices, but above all at the underlying question: what does this mean for your delivery reliability in the coming weeks? Because in November and December, when volumes skyrocket in the run-up to the festive season, you don’t want to be caught off guard by a market that suddenly can’t deliver.
What the figures show
The most recent EU market data show that prices are high at the end of November 2025. In the weekly EU price report (weighted average), the EU level in November rises to approximately €293.92 per 100 kg (week 47) and €295.18 per 100 kg (week 48).
These levels are relevant because they reflect the dynamics leading up to the festive season: a tight market, strong demand and little room for last-minute adjustments.
At the same time, we recognize the seasonal pattern: November/December is traditionally a period when eggs become more expensive, after which January often cools down somewhat and the market picks up again towards Easter.
However, this pattern only helps as a basis. It does not explain why the market sometimes suddenly moves extra fast.
Why the end of the year is so vulnerable
There are roughly two forces at play simultaneously. These are seasonal pressure and unpredictable disruptions.
Seasonal pressure is partly predictable. Towards December, demand and production do not always increase at the same rate. The festive season leads to higher volumes in bakery, food service and retail, while overall availability often feels tighter during the winter period.
Then there is the bird flu. In the autumn of 2025, this was once again a prominent issue in Europe. Scientific reports show that the virus has been detected in both poultry and wild birds. This does not automatically mean that prices will skyrocket, but it does increase the likelihood of disruptions, stricter measures and uncertainty in the chain.
And here is an important nuance that we always mention ourselves, not everything can be predicted. No one can say with certainty what will happen next week. What you can do is organize your supply chain in such a way that you are less vulnerable when the market is shaken up.
What prices increase mean for consumers – and indirectly for you
For consumers, it’s simple. Eggs are a commodity. When the price rises, it’s immediately noticeable.
What often happens in practice is that changing consumer behaviour spreads throughout the entire chain. Retail and food service review promotions, volumes are planned differently and price pressure shifts towards suppliers.
Ultimately, that pressure ends up with wholesalers and purchase managers. How do you continue to deliver without sacrificing your margin?
Don’t predict, but be prepared
As we do not expect a structural price drop in the egg market until the festive season, we are working with customers to find a combination of solutions that suits their application and risk profile.
And that starts with an important difference. An alternative is not always a replacement. Sometimes it is simply a different form that gives you more control over planning and shelf life.
Let us give you two examples: liquid egg and an egg alternative.
Egg alternatives: strategic use where possible
We also look at egg alternatives with customers, such as those from MartinoRossi. Here too, we want to make clear that this is not intended as a one-to-one replacement for every application.
Where it does add value:
– applications in which eggs primarily play a functional role
– situations in which you want to reduce peak demand by meeting part of the demand in a different way
– cases in which recipes, quality and labelling allow it.
The strength lies not in replacing everything, but in consciously choosing where to create flexibility.
You can recognize seasons, but not disruptions
We do not believe in false certainty. The market continues to move and external factors remain unpredictable. What is predictable, however, are recurring peak periods such as Easter and Christmas.
Those who are prepared for these events, with insight into customers, volumes and applications, respond less out of stress and more out of strategy. That is the difference between ad hoc purchasing and controlled management.
The added value of a strategic partner in turbulent market conditions
In periods such as November and December 2025, it ultimately comes down to one question. How do you continue to deliver when the market is under pressure?
Squiby Foods assists purchasing managers and wholesalers by:
– translating market developments into concrete choices
– making multiple forms available within the egg chain (shell, liquid chilled, frozen and, where appropriate, an alternative)
– contributing ideas for scenarios and peak planning
– and ensuring continuity when others get stuck. Not by promising that everything is predictable, but by working together to ensure that you remain agile. Especially in turbulent times.
Do you want to maintain control over availability and planning, even when the egg market is under pressure?
Please contact Squiby Foods.
We are happy to work with you to find the right mix of eggs, liquid (chilled or frozen) and, where appropriate, egg alternatives, tailored to your volumes, applications and peak periods.
This allows you to continue delivering when the market is turbulent.